Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Breaking into China, Russia, and the Asian Markets - Michael Bonfils
Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital evolution. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian markets? What are the strategies for Taiwan, where they speak Mandarin, and Hong Kong, where they speak Cantonese -- when both write in traditional Chinese? How do you obtain hosting and a Chinese URL? What are the strategies for internationalizing when you're expanding into Asia broadly, and not just China? What are the challenges of working with Naver and the opportunities in the Korean market? What is the impact on SEO of mobile use in Asia? How does one consider other markets like Pakistan, the Philippines, Vietnam, Turkey, Iran, and Thailand and determine their potential opportunities? Show Notes
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