Sima Patel is co-founder and CEO of Ridgemont Hospitality, a hospitality development and management company in the San Francisco Bay Area, and she was also the first Board-elected Chair of Visit California, representing more than 20,000 tourism businesses here. She's a tireless champion of travel and tourism, and in this episode shares why every hospitality provider should care about promoting travel.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Why We Need to Promote Travel to Thrive in Hospitality - Sima Patel, Ridgemont Hospitality