The Contractor Fight with Tom Reber TCF1090: Price Like a Pro: The Real Reason Profitable Contractors Win
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Jan 12, 2026 Most contractors struggle with pricing, often guessing and losing profits. Learn the three essential pricing rules that can lead to sustainable success and stop the cycle of underpricing. Discover how to attract better clients by focusing on outcomes rather than price. Tom emphasizes that pricing is about discipline and understanding your business's needs. Knowing your numbers and embracing niche positioning are crucial for growth, while losing some jobs can be a strategic win. Build a disciplined, profitable contracting business with confidence!
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Low-Price Mentality Is A Business Trap
- Many contractors use a 'low-price will win' script that causes financial collapse.
- Tom Reber warns this fantasy leads to payroll, taxes, warranty and burnout problems.
High Revenue, Low Margin Reality
- Tom Reber describes contractors doing $2–3M who still suffer from poor pricing and exhaustion.
- He shows high revenue doesn't prevent collapse when pricing is wrong.
Pricing Is Discipline, Not Greed
- Pricing professionally is discipline, not greed; it protects quality, team, overhead and warranty.
- Reber says business exists to meet a need and to turn a profit, and pros build numbers around that truth.