Startup Diaries #70 Georgia Danos: Building Gem - How To Break Through When The Odds Are Stacked Against You
Meet Georgia, the inspiring entrepreneur who revolutionised the oral care industry with her innovative approach to toothpaste.
As the Founder of Gem, she saw a gap in the market for natural and effective toothpaste that looked good too.
Despite facing challenges, Georgia's strategic thinking and determination made her business thrive. She's a true inspiration to those who want to achieve success in their own ventures.
Watch her story now and get inspired to pursue your entrepreneurial dreams!
Produced by Pivotal Conversations
Edited by Pivotal Conversations
00:45 - Gem's Origin Story: Breaking Into the Personal Care Industry
04:00 - Achieving Legitimacy and Credibility in a Competitive Market
00:05:31 - The Importance of Nailing Formulation and Packaging for Success
09:52 - Dominate the Competition: Key Strategies for Success
13:42 - Unit Economics Mastery: Boost Your Profits
19:17 - Picking the Winning Business Model for Growth
24:31 - Striking the Balance: Premium Quality Meets Accessibility
29:30 - Hire Smart: Know Your Business Inside Out
38:42 - Fuel Your Brand with Passion and Drive for Success
43:17 - Overcoming Scaling Challenges and Building a Powerful Leadership Team
51:52 - Embrace Your Achievements: Celebrating Growth and Progress
52:25 - Reflection and Perspective: Essential Tools for Long-Term Success
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