Welcome back to another edition of the P.T. Entrepreneur Podcast! In order to understand the trajectory of your business, there are two very important metrics you need to understand within your business. They are cost to acquire and lifetime value. I dig into these in this episode. Enjoy!

Why these numbers are important
Practical examples of these in use
How things can go sideways by not understanding these metrics

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Ep555 | Two Important Business Metrics To Understand