FiveThirtyEight Politics

Campaign Throwback: 'Soccer Moms'

May 15, 2024
Exploring the impact of 'soccer moms' in the 1996 presidential campaign, challenges gender assumptions about women's political preferences, and the shift towards social welfare issues. Discusses the evolution of women's role in politics, the influence of suburban women, and the complex motivations of swing voters, especially regarding women's issues like Roe v. Wade.
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