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FiveThirtyEight Politics

Campaign Throwback: 'Soccer Moms'

May 15, 2024
29:31
Snipd AI
Exploring the impact of 'soccer moms' in the 1996 presidential campaign, challenges gender assumptions about women's political preferences, and the shift towards social welfare issues. Discusses the evolution of women's role in politics, the influence of suburban women, and the complex motivations of swing voters, especially regarding women's issues like Roe v. Wade.
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Quick takeaways

  • Soccer moms were not a cohesive voting bloc in the 1996 election, challenging the conventional wisdom.
  • The evolution of the soccer mom trope reflects changing demographics and the complex voting behaviors of swing voters.

Deep dives

The Rise of the Soccer Mom Trope in 1996 Elections

The 1996 presidential campaign saw the emergence of the soccer mom as a key target demographic. Bill Clinton and Bob Dole vied for the support of these white suburban women who were perceived as swing voters. Despite the attention on soccer moms, exit poll data suggested that they were not a cohesive voting bloc. The trope reflected gendered assumptions about women's political preferences.

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