13min chapter

FiveThirtyEight Politics cover image

Campaign Throwback: 'Soccer Moms'

FiveThirtyEight Politics

CHAPTER

Unpacking the Influence of 'Soccer Moms' in Politics

The chapter explores the historical context and impact of the term 'soccer moms' as a critical swing voter group during the 1996 election, challenging gendered assumptions about women's political preferences. It delves into the evolution of women's involvement in politics, from historical voting patterns to the emergence of the modern gender gap in voting behavior, emphasizing the shift towards issues like social welfare rather than exclusively feminist topics in influencing voting decisions.

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