Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

No Niche? No Problem. Do This to Build a Bigger Audience

Oct 20, 2020

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Does picking a niche and creating your ideal client avatar feel like a struggle? If you answered yes, you’re not alone!

If you’re like most, you might worry that if you niche down, you may miss out on potential business.

Or maybe, you’ve picked a niche, but you wonder if the ideal client avatar you’ve created is the right one.

Chances are, picking a niche and identifying your ideal client avatar can feel like one of the most challenging things you’ve ever done when it comes to building your business. That's why inside of today’s episode, I’m going to demystify the art of niching down and show you how to identify your ideal client avatar so you can amplify your authority, establish more credibility, and grow a bigger community of people eager to work with you — without excluding anyone!

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:

The top two misconceptions about niching down and identifying your ideal client avatar
The four biggest mistakes people make when picking a niche
Three non-traditional ways to pick a niche so you can speak to multiple groups of people at once
PLUS the real reason picking a niche opens you up to more possibilities and more business

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