Invest Like the Best with Patrick O'Shaughnessy

Stewart Butterfield - We Don’t Sell Saddles Here - [Founder’s Field Guide, EP. 43]

Jul 22, 2021
Stewart Butterfield, founder and CEO of Slack, delves into the powerful insights from his influential essay, “Why We Don’t Sell Saddles Here.” He discusses the owner's delusion and the critical balance between product innovation and market understanding. The conversation explores how to shift consumer mindsets when introducing groundbreaking tools, emphasizing the importance of aligning user needs with innovative solutions. Stewart also reflects on his journey from game development to revolutionizing communication, showcasing the role of leadership in fostering creativity and accountability.
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ADVICE

Focus on Impact

  • Focus on the impact you want your product to have and convey that clearly to customers.
  • People have limited time and pre-existing concerns, so put things in their terms.
INSIGHT

Owner's Delusion

  • Owners often have a delusional view of their product's importance.
  • They assume everyone will see it the same way, neglecting users' actual needs and context.
INSIGHT

Innovation is Behavioral Change

  • Innovation is not just about the product but about changing human behavior.
  • Focus on the change you want to create, not just the product's features.
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