Kindness Meets Marketing: Mastering Patient Calls for Real Results | Eric Hubbard | 560

Jun 19, 2025

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Who’s picking up your office phone—and are they turning callers into loyal patients or missed opportunities?

In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother’s courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barroso, offered more than just dental care—he offered hope. Years later, this gratitude fueled Eric’s mission to help dentists thrive, leading to the creation of a marketing agency that now champions dental practices across the country.

We take a candid look at what truly moves the needle for practices looking to grow. Our conversation goes beyond traditional marketing by spotlighting the critical impact of front desk staff, patient interactions, and the systems that track every touchpoint, like CallRail and integrated CRMs. Eric pulls back the curtain on how real results come from training, honest feedback, and rewarding proactive communication—not from racing to the bottom on price. The conversation closes with Eric reflecting on personal lessons learned, the value of clear communication, and his journey toward confidence and authenticity, leaving us inspired and equipped to rethink how we define success in dentistry.

What You'll Learn in This Episode:

Essential strategies for attracting the right dental patients in a competitive market
Why front desk staff are the key to patient conversions and retention
The role of call tracking and analytics in pinpointing missed opportunities
Actionable tips for training teams to communicate with empathy and curiosity
How top practices set themselves apart by leading with value, not price
Why rewarding effective communication is more powerful than punishing mistakes
Insights on integrating CRM systems for seamless patient follow-up

Tune in now for an inspiring look at how empathy, strategy, and storytelling can change the game for dental practices—and those they serve.

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Sponsors:
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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer