GeekWire Amazon devices chief Panos Panay on the new color Kindle, AI, and his first year on the job
Oct 30, 2024
Panos Panay, Amazon's Senior Vice President of Devices & Services, shares insights from his transformative year at Amazon after his time at Microsoft. He introduces the new Kindle Colorsoft, highlighting its focus on a vibrant, distraction-free reading experience. Panay discusses his excitement about AI, particularly generative summaries for the upcoming Kindle Scribe, emphasizing that it's here to stay. He touches on the integration of projects like Alexa and Project Kuiper, showcasing Amazon's innovative spirit in evolving consumer technology.
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Broad Vision for Devices & AI
- Panos Panay oversees a vast product portfolio including Alexa, Kindle, Fire tablets, and satellite internet.
- He sees AI as a transformative platform that will unify and simplify these technologies for customers.
Color Adds Emotional Reading Dimension
- The Kindle ColorSoft adds emotional impact through soft color to enhance reading experience.
- Maintaining perfect reading clarity and seamless page turns was crucial in its development.
Color Testing with Strawberries
- The team obsessively tested color fidelity using strawberry images to get precise reds and blacks.
- Attention to detail ensured the Kindle ColorSoft truly represents the author's content and enhances the reader's experience.