10min chapter

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Amazon devices chief Panos Panay on the new color Kindle, AI, and his first year on the job

GeekWire

CHAPTER

Innovating the Reading Experience with Color

This chapter explores the challenges and innovations in Amazon's devices division, particularly focusing on the evolution of the Kindle with the introduction of color functionality. The discussion highlights customer-centric design, the emotional connection of color in reading, and the importance of a distraction-free experience in a technology-saturated world. Speakers passionately share their insights on enhancing the reading experience through vibrant color accuracy and the potential of emerging technologies.

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