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Distribution First
Revealing My 2023 Content Strategy (Exactly What I'm Doing)
Feb 28, 2023
The podcast discusses the importance of a robust content strategy for 2023, focusing on content creation, ownership, and repurposing. It explores the benefits of being a solo content creator, maximizing content reach through repurposing for various platforms, and strategic content distribution planning for enhanced brand building.
19:04
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Quick takeaways
- Building a content strategy requires a clear plan and focus on business benefits.
- Being the central figure in content creation allows for better message control and distribution.
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Importance of Having a Thoughtful Content Strategy
When starting a content strategy, it is crucial to have a clear plan and framework in place. Building a content strategy involves considering both what you want to create and how it will benefit the business. Especially in marketing, there is a growing emphasis on aligning content efforts with measurable returns for the business. One key element is to start with a foundational piece, like a podcast, maintaining a balance between quality and simplicity to engage the audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode