Streaming Sports Viewers Surge Past Pay-TV

The podcast dives into the explosive rise of live sports viewership on streaming platforms, outpacing traditional pay-TV for the first time. It highlights eMarketer's prediction of 20 million more streaming sports viewers this year, growing even more by 2027. Tubi's revenue growth through political advertising is analyzed, alongside Peacock's transformation into a major sports broadcaster. There's also a focus on the need for flexibility in catering to diverse viewing habits as the sports media landscape evolves.