9min chapter

Inside The Stream cover image

Streaming Sports Viewers Surge Past Pay-TV

Inside The Stream

CHAPTER

The Shift to Digital Sports Viewership

This chapter explores the transition of sports viewership from traditional pay TV to digital platforms, marking the first time digital live sports viewers have overtaken TV viewers. It discusses the growth of streaming services in sports broadcasting, highlighting the significant shift in viewer habits and the anticipated increase in live sports fans by 2027.

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