Arush is the CEO and co-founder of Just Herbs, an award-winning millennial-focused ayurvedic beauty brand. He has worked in media and private equity in Denmark, Holland, England, and Singapore. Arush Chopra started this project despite a lot of people advising it was a bad idea to start a business in India as the competition in B2C was high, the market was filled already, and so on. The conversation continues to cover a wide range of topics including the importance of packaging, performance in the export market, and some other questions regarding Ayurveda.
The Brand Called You