A Product Market Fit Show | Startup Podcast for Founders He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Founder of NeoFinancial & SkipTheDishes
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Mar 24, 2025 Jeff Adamson, co-founder of SkipTheDishes and Neo Financial, shares his remarkable journey from launching a food delivery service that dominated Canada to creating a billion-dollar digital bank. He discusses overcoming initial rejections and adapting strategies to build trust with customers. Jeff reflects on the emotional weight of selling Skip and how he pivoted to take on the banking industry. He also emphasizes the importance of resilience, continuous improvement, and the messy but crucial beginnings of any venture.
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Thick Skin and Naivete
- Restaurant industry work requires thick skin due to its operational challenges.
- Naivete can be an asset when starting, as it masks the difficulty.
Skip's Origin
- Skip the Dishes' founding team knew each other from university and were mostly athletes.
- Josh, working in London, noticed bankers' reliance on time-saving services and lack of similar food delivery options in Canada.
Secondary Markets and Uber Eats
- Skip the Dishes targeted secondary markets in Canada due to pent-up demand and the team's existing network.
- Uber Eats' launch in Toronto in 2014, with significant funding, initially intimidated Skip the Dishes.