TED Talks Daily

How your brain responds to stories — and why they're crucial for leaders | Karen Eber

Jan 14, 2021
Karen Eber, a leadership consultant renowned for her expertise in storytelling, delves into how impactful narratives shape effective leadership. She explains that leaders who share stories foster emotional connections that inspire action far more than mere data presentation. Eber also highlights the neuroscience behind storytelling, revealing its ability to engage audiences on a deeper level. Personal anecdotes showcase the importance of recognizing individual experiences, emphasizing that empathy in leadership can transform team dynamics and drive meaningful change.
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ANECDOTE

Maria and Ray

  • Maria's phone fell down an elevator shaft, but Ray helped her retrieve it without charge.
  • He noticed the elevator's upcoming inspection and scheduled it early, saving Maria $500.
ANECDOTE

The Dotties in Our Lives

  • Walter Benninger, CEO of Charles Schwab, failed an exam for not knowing the cleaning lady's name.
  • He then vowed to always acknowledge the 'Dotties' in his life, emphasizing the importance of making everyone feel seen.
INSIGHT

The Power Ballad of Data and Storytelling

  • Storytelling and data aren't mutually exclusive; they complement each other.
  • Combining them creates a powerful connection to information.
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