175: Webinar Replay: The Art Of The Business Pivot

May 4, 2020

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A couple of weeks ago, three other studio owners and I ran a live webinar. Travis Hull, Doug Darling, and Wes Wages are part of the Studio Sherpas community and have their own successful studios. I was thrilled to join them so they could share their insights and wisdom with all of you. If you didn’t make it to the webinar, or just want to hear it all again, this episode is for you.

Crises contain within them opportunities. We discuss how we are pivoting our businesses so that we emerge from the current situation stronger than before. Everyone has the capacity to help others in one way or another. We can reach out and be of service in new ways. As more brands are shifting to digital content, video makers are well-positioned to show them how it’s done.

It may feel natural to worry just about the money right now. We talk about how this is counter-productive. By keeping customer service and your clients as your priority, you’ll better position your business to thrive in the long run. It’s important to remember that your clients are going through their own financial struggles too.

We answer a ton of great questions from the webinar attendees. From crafting your unique story to dealing with the growing pains of a new business, Doug, Wes, and Travis share some sage advice that we can all put to use.

Are you pivoting as the business landscape shifts? Tell me how it’s going in the comments on the episode page!

In this episode

The challenges of taking care of your employees during the COVID 19 pandemic
What happens when we pivot our businesses to adapt to changing landscapes
Building value by being truly helpful to clients in need
Protecting your finances in case of more bad times ahead
Understanding the value you have to offer in a crowded field
Overcoming obstacles when you are just starting out
Resources to maintain client communication and support

Quotes

“Rather than doing something to capitalize on a bad thing, if you do something right for the right reasons, good things will come from that.” [15:23]

“Just put the client’s needs first. Remember that they’re going through the same things we are financially. We can help them to work with us, but need to put their needs first.” [24:06]

“Most of us will agree with not being perfect going into something. If you over-analyze everything, you won’t do anything. Now’s the best time to do that…. It’s okay to be authentic.” [35:02]

“Everyone has a lot of time to be looking at other people right now. How you act now is representative of how you are going to be perceived later.” [37:33]

“The story is in your uniqueness because no one has the same story as you do. It helps if you lean into that story. The more you try to scale-back and act professional or get into this mold, you’re going to have a tougher time standing out.” [46:42]

Links

Episode 172: Why Perfectionism is a Roadblock to Success

The Total Money Makeover by Dave Ramsey

Profit First by Mike Michalowicz

They Ask You Answer by Marcus Sheridan

Scaling Up by Verne Harnish

The EMyth by Michael E. Gerber

Win Without Pitching by Blaire Enns