The School of Greatness 380 From Coal Miner to Fitness Cover Millionaire with Cory Gregory
Sep 14, 2016
Former coal miner turned fitness cover model and entrepreneur, Cory Gregory, shares his inspiring journey of transitioning from the mines to becoming a successful fitness entrepreneur. He emphasizes the importance of hard work, building a successful business through quality branding and partnerships, and embracing failure for personal growth. Corey also discusses the significance of mindset, strategic preparation, and living by essential truths in life to achieve true greatness.
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Coal Mine To Gym Startup
- Cory worked as a coal miner for six months to save money and start his first gym at age 20.
- He stacked paychecks and used that blue-collar grind as a deliberate exit strategy from family tradition.
From Closet Studio To Global Brand
- Cory co-founded MusclePharm in 2008 and the first year hit $1M, then scaled rapidly over subsequent years.
- The brand sold in 40,000 doors and expanded to 100 countries during his eight years there.
Make Brand And Service Your Core
- Build a strong brand identity and engage customers directly on social media by answering questions yourself.
- Sponsor platforms that reach your audience and ensure product quality and service back the awareness.