Helium 10 Buzz 2/13/25: Amazon Big Spring Sale 2025 | Amazon Sending Traffic Away?
Feb 13, 2025
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Amazon is gearing up for its second big spring sale, providing sellers a chance to maximize deals and Prime discounts. TikTok is expanding its shopping features into Mexico, potentially reshaping e-commerce dynamics. A new strategy from Amazon might direct more traffic to brand websites, while enhancements in order management will help sellers cope with higher demand. Plus, there's buzz about a feature restricting daily order fulfillment to ease seller stress, all while focusing on product relevancy for better ranking.
Amazon's upcoming Big Spring Sale provides sellers a chance to submit Prime exclusive discounts, boosting potential traffic and engagement.
TikTok's launch in Mexico introduces new in-stream shopping opportunities for entrepreneurs, albeit with restrictions on certain product categories.
Deep dives
Amazon's Big Spring Sale Announcement
Amazon is set to host its second annual Big Spring Sale from March 25th to March 31st, allowing sellers to submit deals and Prime exclusive discounts. While this sale was previously held last year with moderate success, the company aims to boost traffic significantly by promoting these deals to buyers. Sellers must submit regular deals by March 17th, but they can submit Prime exclusive discounts until the very last day of the event. This is an opportunity for sellers to review their past sales during this period and adjust their deals based on previous performance to maximize engagement.
TikTok Shop Expansion in Latin America
TikTok Shop is officially launching in Mexico, marking a significant step in expanding in-stream shopping features within Latin America. Sellers in Mexico have been preparing for this launch by making their listings and applying for shop access since the initial announcement months ago. However, restrictions exist on selling certain categories, such as jewelry and healthcare products, limiting the scope of offers available. This expansion presents a new opportunity for entrepreneurs to tap into the growing e-commerce landscape on TikTok, provided they comply with the specific guidelines.
Amazon's New Traffic-Redirecting Feature
Amazon is experimenting with a new feature that allows users to discover products from brands that may not be available on the platform, directing traffic away from Amazon to external websites. When shoppers search for a brand, Amazon can present link options encouraging them to visit the brand's official site for a purchase. This strategy marks a notable shift in how Amazon interacts with brand partnerships, offering them a chance to leverage Amazon's traffic to drive sales elsewhere. While currently in beta testing and restricted to mobile apps, the feature may impact existing seller practices and competition on the platform.
Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10’s new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:13 - Amazon Big Spring Sale
02:45 - TikTok Shop Mexico
03:48 - Amazon Sending Customers Off Platform
06:36 - FBM Order Capacity
08:48 - Follow Bradley on Instagram
09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop