Music Ally Focus

"Mass adoption of generative music will be via content creators" – Alex Mubert talks about how generative AI music platforms – like his own – will change music-making, and the concept of music itself

Sep 14, 2023

Alex Mubert, founder of the Mubert AI generative music platform, discusses how generative AI music platforms will revolutionize music-making. He highlights the role of content creators in the mass adoption of generative music and its impact on streaming platform revenue. The podcast also explores payment for rights holders and monetization options on generative AI music platforms, as well as the future of generative music on streaming platforms. With personalized music generation and collaborations with major labels, the concept of music-making is being redefined.

30:44

Creator website

Episode guests

Alex Mubert

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Video content creators will drive the mass adoption of generative music as a creative tool, integrating AI trained on their favorite artists to co-create music for their videos.

The integration of AI music into streaming platforms could change the revenue distribution for human creators and reshape the concept of music by creating personalized, infinite tracks that adapt to users' inputs and preferences.

Deep dives

Music AI and Its Impact on Rights Holders

Alex Mubert, founder of the Mubert AI generative music platform, discusses the use of AI in music creation and its impact on rights holders. He believes that video content creators will be the main adopters of generative music, using AI trained on their favorite artists to co-create music for their videos. This could also change the revenue dynamics of streaming platforms. Mubert's platform offers API solutions for commercial applications and a main application called Mubert Render used by content creators to generate genre-specific soundtracks for their videos.

Introduction

2min

Mubert: The Democratization of Music

17min

Payment for Rights Holders and Monetization on Generative AI Music Platforms

3min

The Future of Generative Music on Streaming Platforms

7min

Guest's Projects, Favorite Music, and Weekly Email

2min

Ep 122: Alex Mubert, founder of the Mubert AI generative music platform talks to Editor Joe Sparrow about using AI to make music, the impact creative musical AI will have on rightsholders, and whether we will have to redefine what music itself is – in an era where infinitely-long pieces of music can be tailor-made for each listener.

Most of us have come to terms with the fact that generating music with AI is now simply part of the music making landscape. Alex Mubert’s eponymous company was one of the early AI music platforms, and he has plenty of experience to lean on when answering our questions about how AI music will change things. He believes for instance, that mass adoption of generative music as a creative tool will be through video content creators – who may be keen to "co-create" music for their videos with an AI trained on their favourite artist – and he talks about how the integration of AI music into streaming platfroms could change how much money is paid out to human creators.

Mubert: https://mubert.com

RATM: https://www.youtube.com/watch?v=bWXazVhlyxQ

Mustard: https://www.guinnessworldrecords.com/world-records/503372-most-mustard-bottle-drunk-in-30-seconds

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