Bethany Lyons - Disrupting the Recruitment Industry, Startups, and the Future of Work

Bethany Lyons, an expert in disrupting the recruitment industry, dives into her innovative approach to hiring. She critiques traditional methods, advocating for personal networks and niche expertise over generic searches. The discussion also covers the challenges of startups and how AI is reshaping job roles, emphasizing the importance of deep problem-solving skills in tech. Additionally, Lyons highlights the significance of reputational capital in influencer marketing and the need for tailored engagement strategies to build trust with audiences.