Startup Stories - Mixergy #2283 How Dan Shipper uses AI to build artisanal AI apps
Oct 30, 2025
Dan Shipper, founder and CEO of Every, dives into the world of artisanal AI apps. He explains how personal taste drives app creation, with projects emerging from team members' desires rather than market research. Shipper discusses the unique edge of his products, like Monologue and Spiral, emphasizing customization over typical customer-first design. He also shares insights on using AI for journaling and emotional reflection, and how Every fosters a playful team culture while building innovative tools.
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Preserve A Creative Playground
- Run the business to break-even while preserving a creative playground for experimentation.
- Balance pursuing clear opportunities with space to explore new ideas.
Make For Yourself First
- Build products you personally want first and use them internally before launching publicly.
- If the team adopts it, it's a strong signal the audience will too.
Writing Creates Product Clarity
- Writing publicly creates a shared reality that clarifies product needs and missing experiences.
- That clarity reveals what you and your team actually want to build next.
