How to prioritise your work for impact - Nacho Bassino (Product Leadership Coach)
Nov 13, 2024
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Nacho Bassino, a seasoned Product Leadership Coach and co-founder of Product Tank Cancun, dives into the nuances of impactful product management. He discusses the crucial difference between being busy and driving real business impact. Learn about the art of mapping user outcomes to business metrics through KPI trees, and discover common pitfalls in their implementation. Nacho emphasizes the importance of storytelling in product delivery, as well as strategies for effective collaboration and communication to ensure alignment with business goals.
Nacho Bessino emphasizes the critical shift in product management from mere busyness to delivering measurable business outcomes aligned with strategic goals.
The importance of storytelling in product management is highlighted, as it connects features to user needs and drives stakeholder engagement for greater impact.
Deep dives
The Shift from Busywork to Meaningful Impact
The podcast emphasizes the evolution of product management, highlighting the shift from simply maintaining busy schedules to focusing on delivering meaningful results. Nacho Bessino notes how many companies initially rushed to establish product teams without fully understanding their roles, leading to confusion between product management and project management. As budget constraints grow, there's an increased expectation for teams to demonstrate real outcomes from their efforts. Bessino argues that aligning product initiatives with business goals is crucial for ensuring that product managers deliver the desired impact in a measurable way.
Understanding Business Impact Through Effective Storytelling
A key insight revolves around the importance of storytelling in product management, particularly how it connects features to business impact. Bessino emphasizes that product teams should articulate how specific features address user needs and, in turn, drive strategic business outcomes. This storytelling approach not only aids in justifying product decisions but also engages stakeholders at various levels, making it easier to gain buy-in for proposed changes. By crafting this narrative, product managers can shift perceptions and bridge the gap between technical outputs and business value.
Utilizing KPI Trees for Alignment and Clarity
The discussion introduces KPI trees as a practical tool for aligning product efforts with overarching business metrics. Bessino explains that a KPI tree starts with a high-level metric, such as revenue, and breaks it down into contributing factors, ensuring that product initiatives are oriented towards these measurable goals. He warns against common pitfalls, such as failing to maintain the tree structure, which can lead to ineffective tracking and reporting of metrics. By accurately mapping these relationships, product teams can bolster their decision-making and communicate the real impact of their work to stakeholders.
Unlock the secrets of impactful product management in our latest episode with Nacho Bacino, a distinguished product leader and coach. Ever wondered about the true difference between staying busy and making a real business impact? Join us as Nacho shares his enlightening journey from software engineering to product management, revealing how companies are reshaping product roles to prioritize business outcomes over mere outputs. Learn how this shift is essential for aligning modern product teams with ever-evolving business expectations.
Discover the art of mapping user outcomes to business impact as we dive into the world of KPI trees and OKRs. Nacho walks us through the critical role of senior product managers in bridging customer behavior with business metrics, ensuring that teams focus on metrics that truly matter. We explore common pitfalls in structuring KPIs and the importance of fostering a shared understanding among teams to prevent miscommunication and ensure alignment with business goals.
Our conversation concludes with strategies for elevating your product impact through effective communication and collaboration. Learn how to transform your feature deliveries into compelling narratives that highlight measurable outcomes and drive stakeholder conversations. With practical tips on setting measurable business goals and involving stakeholders in strategy refinement, this episode is packed with insights to enhance your influence and secure recognition within your organization. Join us for a thought-provoking discussion on making your work truly count.
Featured Links: Follow Nacho on LinkedIn | Work with Nacho at Product Direction | 'Five things we learned at the #mtpcon + Pendomonium roadshow - Berlin 2024'feature by Louron Pratt
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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