Millionaire University

How Grant Baldwin Turned Speaking Into a 7-Figure Business | Grant Baldwin

Jul 17, 2025
Grant Baldwin, founder of The Speaker Lab, shares his inspiring journey from youth pastor to a 7-figure speaker. He reveals how anyone can start speaking, even without a huge following or prior experience. Grant emphasizes finding your niche, overcoming imposter syndrome, and building momentum. He outlines the SPEAK framework and gives tips on creating demo videos and understanding what event planners seek. Discover how to leverage speaking to elevate your business and unlock income potential as you turn one gig into more!
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ANECDOTE

Grant's Speaking Origins

  • Grant Baldwin started as a youth pastor who loved speaking to youth and eventually moved into paid speaking gigs.
  • After nearly a decade of speaking and gaining experience, he created The Speaker Lab to teach others how to book speaking gigs.
ADVICE

Be The Steakhouse Not Buffet

  • Narrow your speaking niche to be the "steakhouse" not the "buffet" to attract ideal clients.
  • Being focused makes it easier to find the right opportunities rather than trying to speak to everyone.
ADVICE

Expertise Is Audience-Relative

  • You don't need to be a world-renowned expert; audiences seek someone a step or two ahead in experience.
  • Use your own life experience and knowledge to connect and help your audience, not just a dramatic story.
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