

607: A proven method to find purpose in life & work | Suzy Welch
Jul 20, 2025
Suzy Welch, bestselling author and CEO of Becoming You Labs, shares her insights on aligning life with authenticity. She unveils her framework for discovering core values and true aptitudes. Welch emphasizes the difference between values and virtues, and how to navigate conflicts between them. She discusses the importance of self-awareness in pursuing one's dream life and the identities we forge. Discover how purpose intertwines with happiness and the barriers that often obstruct our pursuit of fulfillment. This conversation is a roadmap to living a more authentic and joyful life.
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The Core Purpose Framework
- Purpose emerges at the intersection of core values, innate aptitudes, and economically viable interests.
- Aligning all three creates a deeply fulfilling and financially sustainable career.
Values vs. Virtues Clarified
- People confuse values with virtues and struggle to identify their true values.
- Values govern choices on how to live and differ from universally agreed virtues like kindness or honesty.
Know Your True Aptitudes
- Knowing your true aptitudes is crucial to finding meaningful work.
- Aptitudes include cognitive wiring and how the world experiences your personality.