FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show Coaches Spotlight: Meet Bryce MacArthur| S3:ep8
Jul 31, 2026
Bryce MacArthur, personal trainer and owner of B3 Coaching in Edmonton, helps clients break start–stop fitness cycles with intention-driven, sustainable programs. He discusses why not everyone needs to live under a barbell. He shares how he tailors plans to real life, handles readiness and resistance, and stays humble by constantly learning.
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Narrow Client Focus On People Who Restart Often
- Bryce focuses on clients stuck in a start‑stop cycle and builds sustainable bodies and lives through structure and personalized support.
- His background includes a NAIT two‑year diploma and CSEP‑CPT plus continual education via Prescript.
Origin Story That Sparked A Coaching Career
- Bryce realized coaching was his calling after helping a friend lose ~70–80 pounds in his home gym.
- That moment shifted him from casual training to pursuing coaching as a career and long-term mission.
Barbells Are Optional For Functional Strength
- Bryce discovered not every client needs barbell back squat, bench, and deadlift to get stronger or improve life quality.
- He swaps in equivalent movements like goblet squats, hack squats, dumbbell presses, and single-leg RDLs to meet individual needs.