Today’s interview is with Ted Coiné and Mark Babbitt, co-authors of a new book called: A World Gone Social: How companies must adapt to survive. They join me to talk about their book, the challenges that they see many firms facing, how to address these challenges and why customer service is not only an issue for whole organisations but is also a leadership issue.

This interview follows on from my recent interview: Find and fix customer problems by hiring a Customer Advocacy Manager – Interview with Carey Smith and Dave Waltz of Big Ass Fans – and is number 123 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.

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