The Feed 137- Streamlining digital hospitality with Avi Goren of Marqii
Jan 27, 2025
Avi Goren, co-founder and CEO of Marqii, previously thrived in sales at Yelp and Yext. He discusses how Marqii, evolving from a specials app, helps hospitality businesses manage listings and reviews efficiently. Avi reveals the importance of platforms like Google and TikTok in consumer discovery. He dives into Marqii's AI-driven review response, emphasizing the need for accuracy and real-time updates. With insights on best practices in handling reviews, he predicts a future where digital hospitality becomes hyper-personalized.
AI Snips
Chapters
Books
Transcript
Episode notes
Origin Story: From Yelp To Marqii
- Avi recounts starting at Yelp, backpacking, then joining Yext which inspired Marqii's founding and product focus.
- His hospitality background and early platform experience shaped Marqii's mission to democratize digital ops for smaller multi-unit groups.
Integrations Are The Secret Sauce
- Marqii centralizes menus, reviews, analytics and integrates deeply with POS to keep data consistent across publishers.
- Deep integrations (Toast, Apple, Google) are the platform's secret sauce to ensure real-time accuracy and operational speed.
Five-Star Reviews Still Hide Problems
- Review sentiment hides actionable signals even inside five-star reviews, revealing product or training issues.
- Multi-unit brands need centralized sentiment analysis to spot patterns they can't see on-site.
