The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel

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Dec 16, 2016
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ANECDOTE

Originating From Academic Need

  • Ryan and his father built Qualtrics from an academic need to duplicate research work and democratize sophisticated analysis.
  • He recruited his brother from Google and they slowly evolved the product over many years before product-market fit emerged.
INSIGHT

Build For Longevity, Not For Funding

  • Qualtrics was built to last beyond its founders with decisions oriented to customers and product first rather than fundraising or exit events.
  • Being in Utah reduced external noise and allowed the team to focus on long-term principles over short-term optics.
ADVICE

Use Constraints To Force Creativity

  • Use resource constraints as a forcing function for creativity and to discover product-market fit iterations.
  • Avoid taking large funding too early because it can prevent you from learning how to navigate customers and channels.
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