Yaacov Martin, CEO, The Jifiti Group

Embedded finance solutions allow banks to extend their reach and potentially offer more personalised services. BNPL is still growing but also still in need of a regulatory framework. The Jifiti Group is a US-based global technology company. One of its main products is a white-labelled embedded lending platform for banks, lenders and merchants. Yaacov Martin, the company’s CEO speaks to Robin Amlôt of IBS Intelligence about the consumer lending ecosystem.