Small Business Pivots How To Increase Sales Online: Digital Marketing | Amy Singleton
Discover how Amy Singleton, CEO of Hite Digital Norman, transformed her life and career from nursing to digital marketing entrepreneurship. In this episode, Amy candidly shares her story of resilience, overcoming significant personal challenges, and finding purpose alongside her husband and business partner, Joseph. Together, they founded a digital marketing agency designed to bring reliability and integrity to a market often lacking these crucial elements.
We also explore the delicate balance between visionary ideas and operational excellence. Learn the importance of having a dedicated operational manager to keep the wheels turning while the visionary focuses on the big picture. Using proven frameworks like Franklin Covey’s four quadrants, we delve into task prioritization and effective delegation.
Lastly, Amy offers a treasure trove of practical advice for building a robust online presence in today's fast-paced digital landscape. Leveraging free resources like Google Business Profiles, you'll get actionable tips on maximizing visibility and engagement. Hear her expert opinions on the the pitfalls of inactive social media accounts, and the power of lead generators in fostering long-term client relationships. This episode is packed with insights to help your small business thrive in the digital age.
Amy Singleton: CEO / Hite Digital Norman
Website (personal): https://amysingleton.net/
Website (company): https://www.hitedigital.com/norman/
LinkedIn: https://www.linkedin.com/in/therealamysingleton/
Facebook: https://www.facebook.com/therealamysingleton
Instagram: https://www.instagram.com/therealamysingleton/
TikTok: https://www.tiktok.com/@therealamysingleton
Podcast: https://queenslead.org/
Mentions:
Michael Morrison: Delegation Quadrant
Donald Miller: Building Story Brand, Business Made Simple
Charles Duhigg: Supercommunicators
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