Why Newsletters Are Making a Comeback (and Why You Should Care)
May 23, 2023
Learn why newsletters are making a comeback and how to use them to take control of your marketing. Discover the power of personalization, segmenting lists, and interactive email solutions. Recommended tools to power your newsletter are also highlighted. Don't forget to rate, review, and subscribe!
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Personalized Newsletters
Newsletters are making a comeback because of personalization and the ability to customize content.
Segment your audience and send different email blasts to each segment for better conversion rates.
insights INSIGHT
Newsletters and Marketing Control
Newsletters offer more control over marketing, especially with increasing difficulty in other channels.
Newsletters allow you to collect first-party data, promote products/services, and be creative.
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Subscriber Segmentation
Figure out where your subscribers are coming from.
Segment them automatically based on their interests for customized messaging.
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In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
[00:10] Ways that email marketing has changed and evolved in recent years.
[00:50] How personalization can boost your open rates and click rates.
[01:46] Why newsletters are a great tool to help you take control of your marketing.
[03:14] How to find out where subscribers are coming from and segment lists automatically.
[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
[05:12] Recommended tools to power your newsletter.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!
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