Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart cover image

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10 Buzz 8/23/24: Big Amazon Coupon Update | FTC Fake Review Crackdown

Aug 23, 2024
Join Bradley Sutton, Chief Brand Evangelist at Helium 10, as he dives into Amazon's new coupon strategies and Walmart's latest membership perks, including a surprise collaboration with Burger King. He discusses the ongoing legal tussle between Shein and Temu, highlighting the sustainability challenges facing the latter. Additionally, Bradley covers new FTC regulations targeting fake reviews, emphasizing the importance of verified feedback. Finally, he reveals growth trends among Walmart Plus subscribers and showcases Amazon's support for Black-owned businesses.
24:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Amazon's new coupon update allows sellers to enable stacking promotions, helping them manage discounts more effectively at checkout.
  • Walmart Plus has introduced a benefit that offers discounts on Burger King orders, enhancing member value and encouraging customer loyalty.

Deep dives

Amazon's New Coupon Stacking Options

Amazon has introduced an important update to its coupon and promotion system that allows sellers to choose whether to allow stacking of promotions. Sellers can now decide if their coupons can be combined with percentage discounts or buy-one-get-one offers during the checkout process. For example, if a seller offers a 20% discount coupon and a 10% promotion, enabling stacking would result in a total discount of 30%. This option aims to help sellers avoid losing money from unintended stacking that could lead to significant discounts when stacked promotions are not intended.

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