The Creator Spotlight Podcast Ep. 92: Creator economy lawyer reveals every creators’ biggest mistakes ft. Brittany Ratelle
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Jan 6, 2026 Brittany Ratelle, a lawyer specializing in creator law, shares invaluable insights for creatives navigating the legal landscape. She uncovers common pitfalls like brand deal red flags and emphasizes the importance of clearly defined contracts. Brittany advises on when to form an LLC and offers tips on maintaining audience trust amidst sponsorships. She also delves into copyright issues with remix content and highlights the significance of building portable assets like email lists. Prepare to learn how to protect your creative business!
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Negotiate The Big Three In Brand Deals
- Negotiate usage, payment, and exclusivity explicitly in brand deals.
- Define deliverables, revision rounds, and add a late fee to protect cash flow.
Price Content And Distribution Separately
- Charge separately for creative production and audience distribution when possible.
- Insist on clear usage terms and get paid for extended use beyond short periods.
Narrow Exclusivity, Name Competitors
- Narrow exclusivity and require the brand to name competitors explicitly.
- Limit exclusivity by product category or time so you don't block future opportunities.
