425 - Growing Your Membership with Manychat for Instagram with Mel Eilers

In this episode, I dive into the world of ManyChat and Instagram automation with Mel Eilers, also known as the "ManyChat Queen".

We explore how you can leverage ManyChat to streamline lead generation on Instagram, shorten customer journeys, and keep your audience engaged—all while freeing up more of your time.

From practical strategies for capturing email leads to creative ways to use automation for member engagement and retention, this conversation is packed with actionable insights for membership owners at every level.

Whether you’re new to automation or looking for advanced tips, you’ll leave with a notebook full of ideas to test in your own membership business.

In this episode:

• What exactly is ManyChat for Instagram, and how does it differ from typical email lead generation or DM strategies?
• How can membership owners use ManyChat to grow their email lists, waitlists, or even run engaging quizzes and registrations directly on Instagram?
• In what ways can ManyChat be used beyond acquisition—such as supporting member onboarding, retention, and ongoing engagement via channels like WhatsApp and SMS?
• What are the common pitfalls to avoid when getting started with ManyChat automations, and how can you maintain a personal, human touch in a relationship-driven membership business?

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