

Mark Gainey (Strava) - How Strava Found its Niche
40 snips Mar 4, 2020
Mark Gainey, co-founder of Strava, explains how the 'inch wide, mile deep' strategy helped Strava find its niche in the market. Gainey discusses the importance of focusing on passionate road cyclists, building a niche brand, and expanding globally through product design changes and community integration. He also explores Strava's business model, addressing challenges such as lawsuits and military base accusations. Lastly, he analyzes Strava's subscriber rate and future plans for increasing subscribers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Building a Niche Brand for Cyclists
03:58 • 26min
Expanding from Niche to Global: Strategies and Product Changes
29:42 • 4min
Exploring Strava's Business Model and User Feedback
34:02 • 2min
Creating Strava and Addressing Challenges
36:16 • 11min
Analyzing Strava's Subscriber Rate and Benchmarking Against Other Freemium Businesses
47:13 • 2min