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Mark Gainey (Strava) - How Strava Found its Niche

Entrepreneurial Thought Leaders (ETL)

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Building a Niche Brand for Cyclists

This chapter explores the origin of Strava and the founders' journey in pursuing their concept despite skepticism. It discusses the strategies employed to find their niche, including capturing climbs and providing a unique online experience. The chapter also highlights the importance of authenticity, word of mouth, and the global reach of Strava.

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