Social Media Marketing Talk Show

Instagram Updates: Trial Reels, Algorithm Reset, Broadcast Channels, and More

7 snips
Dec 16, 2024
Discover Instagram's new Test Reels feature, allowing marketers to engage non-followers creatively. Dive into tips for harnessing this tool to enhance audience connection and follower growth. Additionally, explore significant updates like content recommendation resets and the removal of hashtag following, essential for adapting marketing strategies. Stay informed about these dynamic changes to keep your approach fresh!
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ADVICE

A/B Test Reels Content

  • Use Instagram's "Test Reels" feature (Trialels) to A/B test different hooks, captions, and music.
  • This allows you to optimize content before sharing with your main audience.
ADVICE

Republish Older Content

  • Republish older, high-performing videos as Test Reels to reach new audiences.
  • This can revitalize content and introduce it to users who haven't seen it.
ADVICE

Target Non-Followers

  • Create specialized content targeting non-followers using Test Reels.
  • This helps Instagram's algorithm understand your ideal audience better.
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