GameChanger Anthony Lamacchia on his strategic marketing and branding

Aug 5, 2024

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Today, we are bringing you a special crossover episode with the Power House podcast and featuring a great conversation between HousingWire’s CEO Clayton Collins and someone many of you recognize: Anthony Lamacchia, the founder, CEO and broker of Lamacchia Companies.

Anthony shares his career journey from working in his father’s landscaping business to building Lamacchia Realty. He talks about the importance of strategic marketing and branding, content creation, and learning when and when not to delegate tasks. He also discusses his M&A and recruitment strategy, opportunities for market expansion, and what’s up next for industry challenges like the commission lawsuit.

Here’s a glimpse of what you’ll learn:

The importance of marketing, branding, and consistent content creation for attracting clients and media attention.
Strategies for delegating responsibilities, hiring experienced professionals, and executing a successful M&A strategy for business growth and market expansion.
Effective marketing and recruiting techniques, such as the use of billboards and other advertising methods.
Insights into industry challenges like the commission lawsuit, changing market conditions, and how to prepare agents for success, along with Anthony’s optimistic outlook for the future of real estate.

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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