The Strength Connection Revolutioning Health Data w/ Marco Benitez
Oct 20, 2025
Marco Benitez, a former Taekwondo champion turned biomedical engineer and entrepreneur, discusses his journey in wearable technology and health data. He shares the mission of his company, Rook, which aims to transform fragmented health data into actionable insights for personalized wellness. The conversation delves into the challenges of integrating mental health measurement, the development of the Rook Score to standardize health metrics, and the future potential of wearables in chronic disease management.
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Martial Arts Shaped His Discipline
- Marco grew up training martial arts from childhood and reached black belt in Taekwondo.
- He credits martial arts for discipline, perseverance, and resilience that shaped his career.
Jiu-Jitsu Revealed A New Mental Game
- Marco discovered jiu-jitsu later and found it a highly mental and instinctive art.
- He describes jiu-jitsu as a game of mindset where the body often 'already knows what to do.'
Wearable Data Fragmentation Is The Core Problem
- Early wearable enthusiasm led Marco to build hardware then pivot to software after the pandemic saturated the market.
- He discovered a major pain: fragmented device data languages and integration complexity.