The Remarkable CEO for Chiropractors 225 - How to Not Die at 30 from a Heart Attack
Join Dr Pete as he speaks with Dr. Nick Silveri of LVRG Media. In this episode, you'll discover:
- Set up your business so you too can take 90 days off and your business grows.
- Understand the opportunity despite the general demise of Lead Generation.
- Decide what is important right now, next and ultimately with your marketing.
- Brutal Fact: The people in your community need you more than you’re out there for them right now. Time to step it up.
- The importance of breaking bad habits, hang-ups, and unhealthy cycles, so that you will leave a legacy.
Episode Highlights
01:52 - The concept of scalability and durability and how it is relevant to CEOs.
06:50 - Overcoming burnout by learning now to delegate tasks and building the right team.
11:00 - The importance of working with multiple marketing agencies to find the best fit for you and will provide a comprehensive marketing strategy.
17:49 - Creating valuable content is key to attracting the right patients, rather than relying on coupons and sales pitches.
23:11 - Building trust and establishing expertise through micro-connections and showcasing one's expertise is key to getting potential patients to take action and schedule an appointment.
28:03 - When you are creating a legacy are you a “ghost” or an “ancestor”?
31:06 - Building a brand that outweighs lead generation.
36:50 - Taking a long-term view and thinking about legacy is crucial for chiropractors, rather than just focusing on short-term gains.
About our Guest:
Dr. Nick Silveri, LVRG Media
“My passion is marketing, specifically leveraging helpful website content and paid campaigns to spread the message of chiropractic. My name is Dr. Nick Silveri, and I have been a clinic-owning Chiropractor for 12+ years. I say clinic owning instead of practicing because I only regularly saw patients for the first five years of practice. Since then, I have grown my practice from a struggling, stressful office collecting $250,000 per year to a systematized, thriving practice that is on pace to collect $1 Million this year. This result is from associates treating the patients and me focusing on more significant picture ideas, business development, and staying on the cutting edge of marketing and technology.
I have spent over $250,000 in coaching and practice development over my career, almost all of that from the world’s best of the best marketers that have nothing to do with chiropractic.
I still own my practice in Springfield, IL. It is a 5,200-square-foot wellness facility with eight different providers and 13 total employees, all of which I can manage despite only being in the office two days per week.”
To learn more about LVRG Media, please visit: https://lvrgmedia.com/
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business