The $100 MBA Show MBA1429 Why You Should or Shouldn’t Change Your Brand Name
To rebrand or not to rebrand? That is the question. Today, anyway.
If you feel like you chose the wrong name for your business, or something about your business name is holding you back, it might be time to rechristen. But you can’t do so without considering the costs — and not just in terms of dollars and cents.
Sometimes, it can be better to keep a…less-than-ideal name, especially if you’ve already sunk a certain amount of time and resources into it. It all comes down to a simple cost/benefit analysis of how a name change would affect your budget, your online presence, your overall marketing, and more.
Spoiler alert: rebranding involves more than a redirect from your website URL.
Today, we’ll discuss all the arguments for and against rebranding. There are several examples of rebranded businesses out there, some more successful than others. There’s even one that turned back, un-re-branding itself when they realized the price was too high.
If you’re considering a fresh handle, do the research first. Make sure that whatever you decide, your business can move forward no matter what you call it. Click Play!
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Today’s Sponsors
Amazon Logistics
Amazon Logistics has a new program for leaders who want to build their own full-time package delivery business. Get access to Amazon’s logistics training and technology, and start building a team of motivated drivers in your community. To learn more about becoming an Amazon delivery service partner, go to logistics.amazon.com.
Fundopolis
Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.
The post MBA1429 Why You Should or Shouldn’t Change Your Brand Name appeared first on The $100 MBA.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.