Matt Kelly | The Midnight Pod A Review of Black Friday Weekend Numbers £££ and Scaling Up - Doc the Journey Ep 76
Dec 3, 2024
Dive into the savvy world of e-commerce as the speaker dissects Black Friday and Cyber Monday strategies. Learn how to prioritize customer acquisition and retention beyond just discounts. Discover insights on vital performance metrics like gross margin and returning customer revenue. It's all about quality in a competitive landscape. Tune in for engaging tips on scaling your business and maximizing profit during peak shopping seasons.
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Black Friday Strategy
- Matt Kelly's brand, Space Goods, prioritized subscriber acquisition over deep Black Friday discounts.
- This approach aimed to balance revenue growth with retention of existing subscribers.
Growth and Retention
- Matt Kelly anticipates 3x growth over last year's Black Friday weekend.
- He emphasizes the importance of retention and acquiring subscribers.
Scaling Ad Spend
- Increase ad spending during key shopping periods to capitalize on buyer intent.
- Leverage returning customer revenue, especially for subscription-based businesses.