Innovate Your Brand: Lessons from Vinnie Potestivo

In this episode of "Negotiate Anything," host Kwame Christian welcomes Vinnie Potestivo, an Emmy Award-winning media advisor, to discuss the power of storytelling, negotiation techniques, and creative collaboration. Vinnie shares his extensive experience in the entertainment industry, highlighting key lessons from his time at MTV and his work with celebrities. The conversation delves into the importance of recording impact, learning from mistakes, and leveraging diverse perspectives to create successful projects. Listeners will also hear about Vinnie's podcast, "I Have a Podcast," and gain insights into building a personal brand and negotiating in the creative industry.

### In This Episode, We Cover:

- The significance of recording impact and learning from mistakes in creative bookings

- Creative approaches to negotiation, including the use of the third option and Batna

- Perspectives from Vinnie's work with celebrities and on iconic MTV shows like "The Challenge" and "Wild 'N Out"

Connect with Vinnie

Twitter

• vinniepotestivo https://twitter.com/vinniepotestivo
• ihaveapodcast https://twitter.com/ihaveapodcast

Websites

• vpe.tv (Company) https://vpe.tv/
• ihaveapodcast.com (Blog) https://ihaveapodcast.com/
• feed.podbean.com/theihaveapod https://feed.podbean.com/theihaveapodcastpodcast/feed.xml

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