Product Thinking Episode 251: From CERN to FemTech Innovation with Magda Armbruster
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Oct 8, 2025 Dr. Magda Armbruster, Head of Product at Natural Cycles, brings a unique perspective with her background in particle physics from CERN. In the discussion, she shares how scientific rigor informs her approach to developing the first FDA-cleared birth control app. Magda dives into balancing user feedback with data privacy and compliance, essential for building trust. She also discusses expanding into perimenopause and the integration of AI and wearables for personalized health solutions, all aimed at innovating women's health technology.
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CERN To FemTech Career Shift
- Magda transitioned from particle physics at CERN to Natural Cycles, initially as a data scientist and later into product management.
- Her own temperature measurements helped develop the app's first algorithm, making the work personally meaningful.
Scientific Rigor Applied To Product
- Physics trained Magda to break complex problems into smaller parts and to use systems thinking across teams.
- She applies analytical rigor and big-picture connections to product decisions and team organization.
Product Vision Beyond Birth Control
- Natural Cycles positions itself as a full reproductive health companion beyond birth control toward perimenopause and postpartum.
- The product's mission emphasizes giving women choice and control over non-hormonal options.