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Gym Business - Business for Unicorns Podcast
Episode 298: Why Your Trials Aren't Converting with Mark Fisher
Jan 5, 2024
Mark Fisher, author and gym owner, discusses why gym trials aren't converting to memberships. They explore the importance of effective sales conversations, preparing for in-person discussions, creating a great ending, managing follow-ups, and providing a personalized sales template.
21:51
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Quick takeaways
- Preparing yourself before a conversation helps set a positive tone and show care for the person.
- Getting to know the person and their goals at the beginning of the conversation is crucial.
Deep dives
Preparing for a Sales Conversation
Before starting the conversation, it is important to prepare yourself by reviewing any notes about the person and expressing your care for them. Additionally, managing your state and physical appearance can help set a positive tone for the conversation.
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highlights
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