Gym Business - Business for Unicorns Podcast

Episode 298: Why Your Trials Aren't Converting with Mark Fisher

Jan 5, 2024
Guest
Mark Fisher
Mark Fisher, author and gym owner, discusses why gym trials aren't converting to memberships. They explore the importance of effective sales conversations, preparing for in-person discussions, creating a great ending, managing follow-ups, and providing a personalized sales template.
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Episode notes
1
Introduction
00:00 • 2min
2
Why Trials Are Not Converting
01:35 • 7min
3
Preparing for a Sales Conversation
08:31 • 5min
4
Preparing for In-Person Sales Conversations
13:25 • 6min
5
Creating a Great Ending and Managing Follow-ups for Trial Conversions
19:36 • 2min