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“Anyone Can Code Now” - Netlify CEO Talks AI Agents

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Nov 28, 2025
Matt Biilmann, Founder and CEO of Netlify, reveals a stunning trend: 16,000 daily signups, mostly from non-developers creating apps with AI tools like ChatGPT. He discusses the concept of Agent Experience (AX) and how it's reshaping development tools for a broader audience. With 25% of users using AI for debugging instead of traditional methods, Biilmann predicts coding will become as common as writing. He also highlights CEOs using AI to submit pull requests, marking a new era where software development is accessible to everyone.
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INSIGHT

Addressable Market Explodes With AI

  • AI expands Netlify's addressable audience from ~17M developers to billions of spreadsheet users.
  • Matt Biilmann says daily signups jumped from ~3,000 to ~16,000 as non-developers ship web apps.
INSIGHT

Agent Experience As A New Product Northstar

  • Matt defines AX (agent experience) as products needing to serve AI agents as users.
  • Documentation, onboarding, and UX must be agent-aware, not just human-centric.
ANECDOTE

Agent-Built Sites Flow Into Netlify

  • Bolt.new used Netlify's claim flow so agents could create sites and hand them to humans later.
  • Bolt later white‑labeled Netlify, but that integration didn't noticeably change signup trends.
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