PBD Podcast Mike Baker On Bud Light Crashing 30% After The Endorsement of Dylan Mulvaney | Ep. 257 | Part 1
Apr 11, 2023
Mike Baker, a former CIA agent, dives into the surprising drop in Bud Light's sales following its endorsement of Dylan Mulvaney. He discusses how political and social ideologies can shape consumer behavior and the fast-evolving demographics of the LGBT community. The conversation also explores the potential threat of the Restrict Act to digital freedom and the ethical concerns surrounding AI in national security. Baker sheds light on the interplay between politics, marketing failures, and the challenges brands face in today's divided market.
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Niche Marketing Risks
- Targeting a small, niche audience like the transgender community can be risky.
- Companies should be careful not to alienate their core customer base in their attempts to be inclusive.
Bud Light Backlash
- Bud Light hired Dylan Mulvaney, a transgender TikTok star, as their spokesperson.
- This move resulted in a 30% drop in sales and significant backlash, especially from their traditional audience.
Gen Z and LGBT Identification
- Gen Z increasingly identifies as LGBT, with nearly 20% claiming this identity.
- This data suggests potential societal influence and raises concerns among some parents.